👋 Hey, I’m Nick



I install DemandStack™ — thoughtfully automated demand infrastructure.

🤔 What is DemandStack™?

DemandStack™ is a white-glove process where I help B2B SaaS teams discover, install, and launch a custom demand system — fully connected, automated where it makes sense, and built to be owned by your team.

I deliver a production-ready demand infrastructure, custom-designed for your business, your ICP, and your GTM motion.

DemandStack™ includes:

Demand & GTM Foundations

• ICP definition and targeting framework aligned to your offer
• TAM sizing and segmentation to guide demand focus and volume
• Supportive input on positioning and pricing as it relates to demand performance

Demand Data & Signal

• 10,000 ICP-aligned leads, validated prior to launch
• Tooling and data sources selected and wired based on your motion

Outbound Infrastructure

• Warmed outbound email domains configured for deliverability
• Fully written, conversion-focused outbound sequences
• A/B testing framework designed to drive demos, trials, webinars, or primary conversion events

Automation & Flow

• Centralized master inbox for reply management
• AI-assisted reply agent that drafts responses (you approve and send)
• Routing and automation so demand moves cleanly through the system

Visibility & Handoff

• Performance dashboard and reporting
• Documentation, training, and a clean handoff to your team

📈 Build Once. Benefit Long-Term.

• Most teams recover the setup cost in months, not years
• Reduces pressure to scale sales headcount prematurely
• Ongoing tooling costs are small compared to demand generated
• The system stays with your team and improves over time

💰 Cost of Hiring vs. DemandStack™

Building outbound in-house is expensive — and most teams underestimate it.

What an in-house outbound team actually costs

A typical outbound setup requires:

• 6 SDRs / BDRs
• 1 SDR Manager
• Recruiting, onboarding, turnover and ramp time
• Sales engagement tools, data, and infrastructure

Fully loaded cost (conservative):

• $70k–$80k OTE per rep
• $100k+ OTE for a manager
• 20–30% additional overhead for benefits and payroll
• $300–$500 per seat per month in tools

That adds up to $40k–$60k per month — before the team is fully productive.

Sales SHOULD be a profit center

DemandStack™ lowers customer acquisition cost by replacing fragile, headcount-heavy teams with scalable demand generation infrastructure.

• Profitability improves when reps spend time closing, not prospecting
• Predictable demand stabilizes pipeline, forecasting, and revenue planning
• Systems reduce variability; headcount alone increases it

With DemandStack™ it is

• Replaces headcount-heavy prospecting
• Lowers customer acquisition cost
• Provides consistent, qualified demand
• Decouples demand generation from individual performance or turnover
• Improves sales efficiency by feeding the profit center with better inputs
• Compounds over time instead of resetting every month

🏆 The Real Difference

💬 Let's Determine Your DemandStack™

See my full work history and military service on my LinkedIn —>